Mentorship Sessions

Learn the necessary business skills you need to start and scale your business.

September 2022 : Data Analytics and Business Intelligence

May 12, 2022: Market Segmentation

Market Segmentation is the practice of dividing your target market into neat groups based on different criteria like demographic, activities, interests, behaviors, etc .

Segmenting your target market will help you realize the kinds of messaging that you can use to effectively reach out to them and hook them in.


How to segment a target market

  • Look at the segments of target market as a subset of a big group.

  • Organize your whole market into a relevant and addressable market that fits your product and services.

  • Two major criteria for segmenting your target market can be demographics and psychographics.

  • Learn how you can take advantage of Facebook tools to find relevant segments for your product.


Identifying profitable segments for you

  • Analyze them based on their purchasing power and spending habits. Identify the ones whose values align with yours.


Targeting the right segments to attract the right customers

  • Learn how to navigate tools like LinkedIn groups, LinkedIn Sales Navigator and Sparktoro to find and reach out to the right prospects and segments for you.


You can browse the rest of our library to find more such useful topics.