Apr 21, 2022: Building A Website
Creating a website can have a significant impact on your business.
A visiting card and a handshake are decent, but it’s just decent. A website is professional. Combine this with the fact that 71% of small businesses have a website, and that 3.4 billion Google searches are for local businesses. If your website shows up during this search, then you can gain organic traffic and customers from a larger geographic area. Otherwise, your business is missing out on opportunities.
Reasons for having a website
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It will increase the credibility of your company.
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It increases brand awareness.
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It generates trust with consistent brand communication.
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Lead generation
Understanding the technical difference between webhosting and domain names
Webhosting functions more like a mobile phone; it stores every file related to your website, including the IP address. A domain name acts like a unique phone number; that is, it connects a website to its unique IP address.
Explore different website building platforms.
Do a quick run-through of websites offering domain names.
Then, research major website building platforms and the services they provide:
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Wix – Beginner-friendly, gives total creative control
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Squarespace – Offers a lot to creatives and businesses especially, advanced UI designs
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WordPress – demands technical expertise; understand the difference between WordPress.com and WordPress.org
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Shopify – best for building an online store with easy and automated features
Run through other popular website builders: Weebly, Webflow (good for design customization), Hubspot.CMS and Mailchimp.
Figure out which platform is right for you
Decide with the help of the following criteria –
➤ Identify the needs and objectives of your business.
➤ Analyze your expertise.
➤ Popularity and customer support—Don’t ignore the maintenance part.
In the Q&A session, listen to Sam and David explain different types of hosting and choose the one that’s perfect for you.
Bonus: Discover which website funnel would best suit your needs.