Mentorship Sessions

Learn the necessary business skills you need to start and scale your business.

September 2022 : Data Analytics and Business Intelligence

Apr 21, 2022: Building A Website

Creating a website can have a significant impact on your business.

A visiting card and a handshake are decent, but it’s just decent. A website is professional. Combine this with the fact that 71% of small businesses have a website, and that 3.4 billion Google searches are for local businesses. If your website shows up during this search, then you can gain organic traffic and customers from a larger geographic area. Otherwise, your business is missing out on opportunities.

Reasons for having a website

  • It will increase the credibility of your company.

  • It increases brand awareness.

  • It generates trust with consistent brand communication.

  • Lead generation


Understanding the technical difference between webhosting and domain names

Webhosting functions more like a mobile phone; it stores every file related to your website, including the IP address. A domain name acts like a unique phone number; that is, it connects a website to its unique IP address.

Explore different website building platforms.

Do a quick run-through of websites offering domain names.

Then, research major website building platforms and the services they provide:


  • Wix – Beginner-friendly, gives total creative control

  • Squarespace – Offers a lot to creatives and businesses especially, advanced UI designs

  • WordPress – demands technical expertise; understand the difference between and

  • Shopify – best for building an online store with easy and automated features


Run through other popular website builders: Weebly, Webflow (good for design customization), Hubspot.CMS and Mailchimp.

Figure out which platform is right for you

Decide with the help of the following criteria –

➤ Identify the needs and objectives of your business.

➤ Analyze your expertise.

➤ Popularity and customer support—Don’t ignore the maintenance part.

In the Q&A session, listen to Sam and David explain different types of hosting and choose the one that’s perfect for you.

Bonus: Discover which website funnel would best suit your needs.