Apr 21, 2022: Building A Website
Creating a website can have a significant impact on your business.
A visiting card and a handshake are decent, but it’s just decent. A website is professional. Combine this with the fact that 71% of small businesses have a website, and that 3.4 billion Google searches are for local businesses. If your website shows up during this search, then you can gain organic traffic and customers from a larger geographic area. Otherwise, your business is missing out on opportunities.
Reasons for having a website
It will increase the credibility of your company.
It increases brand awareness.
It generates trust with consistent brand communication.
Understanding the technical difference between webhosting and domain names
Webhosting functions more like a mobile phone; it stores every file related to your website, including the IP address. A domain name acts like a unique phone number; that is, it connects a website to its unique IP address.
Explore different website building platforms.
Do a quick run-through of websites offering domain names.
Then, research major website building platforms and the services they provide:
Wix – Beginner-friendly, gives total creative control
Squarespace – Offers a lot to creatives and businesses especially, advanced UI designs
WordPress – demands technical expertise; understand the difference between WordPress.com and WordPress.org
Shopify – best for building an online store with easy and automated features
Run through other popular website builders: Weebly, Webflow (good for design customization), Hubspot.CMS and Mailchimp.
Figure out which platform is right for you
Decide with the help of the following criteria –
➤ Identify the needs and objectives of your business.
➤ Analyze your expertise.
➤ Popularity and customer support—Don’t ignore the maintenance part.
In the Q&A session, listen to Sam and David explain different types of hosting and choose the one that’s perfect for you.
Bonus: Discover which website funnel would best suit your needs.