July 28, 2022: Improve quality and customer satisfaction
As reported by a Forbes article, customer experience leaders see a 307% return on their stock performance. Here are ways to improve quality and customer satisfaction in the ideation, development, and delivery stages.
Talk to customers before developing the product.
Ask the right questions like-
What solution do you need for this problem?
Does this solution satisfy your pain points?
How much did you spend on a solution the last time you had this problem?
Would you prefer this solution? Which alternatives would you consider?
Be open to criticism.
Consider what they have to say.
Be less defensive.
Negative feedback can lead to opportunities for better product development.
Measure other ways of customer engagement and behaviour.
Consider this:
Are customers re-purchasing?
Are customers referring to people?
Do fewer people know of your services even after extensive marketing?
Is your marketing communication not connecting with people?
Join us next Thursday to learn about Competitive analysis of data to boost your business growth.