Nov 18, 2021 : Market Strategy and Channels
Why is Marketing Strategy Important for a Business?
A marketing strategy is like a game plan for reaching prospective consumers and turning them into customers. The ultimate goal of a marketing strategy is to achieve and communicate a sustainable competitive advantage over other companies.
What are Channels in the Business World?
Channels are how a company communicates with its customers or how a company reaches out to its target customers. Your channels are your touch points, that play a crucial role in your customer experience.
So your channels actually serve several functions including raising awareness among customers about your company’s products and services, helping customers evaluate the company value proposition, and much more.