Ammara Zareen

Executive Coach, Business Consultant and SME Trainer

I am passionate about making a meaningful impact on businesses and startups through collaboration with entrepreneurs and business leaders so that they can transform their businesses, and increase their performance and efficiency.

About Ammara Zareen


I am an Executive Coach, Business Consultant, startup trainer and founder of my own consultancy ‘Ammara Zareen Consulting’. I also work as an SME Trainer and Consultant for the Small Medium Enterprise Development Authority of the Government of Pakistan under the Ministry of Industries and Production.

In 2019, I became Marshal Goldsmith’s certified leadership trainer and business coach. I coach executives and entrepreneurs supporting them to:

  • identify their interpersonal challenges.
  • defining concrete goals to address their business challenges.
  • provide partnership and accountability in guiding my clients from where they are now to where they never thought they would be able to go.
  • balance the demands of a fast-paced, ever-changing career and a personal life.

In 2019, I established an online learning platform ‘Square One Challenge’ for entrepreneurs where they can access free research-based entrepreneurial training and free online courses for startup and aspiring entrepreneurs.

In 2018, I established my own consultancy providing Project Management, Brand Activation Campaign Consultancy and Business Development Services to SMEs and now provide consultation on business planning (business model canvas).

From 2014 till 2017 I worked as a freelance Marketing Project Manager for both international and local pharmaceuticals including Abbott pharmaceuticals, GreenStar Social Marketing, Global Brand Marketing (Meiji), Shield Corporation, Pfizer and Abbott nutrition.

I am a Doctor of Pharmacy and have a Masters degree in Business Management from University of Strathclyde, with specialization in New Venture Creation.

If you like to get in touch or learn more about my services, you can email me at;


Founder of ‘Idea to Starup Challenge’ |  Founder of ‘Square One Challenge’  |  CEO at Ammara Zareen Consulting

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