An Ideal customer persona is a way of thinking about who can be your customer, doesn’t have to be a person, it can be a company, doesn’t have to be one, it can be more. Gender and age is one of the criteria but in today’s era it’s more about the person’s thought process.

To develop an ideal customer persona one should know about the depiction of an ideal customer based on qualitative and quantitative data, market research and things we know about existing customers.

As a business owner when you are selling things, it’s not the product but the value that product holds, or what problem that product is solving for your customer.

Value Proposition, explains how your product solves the problems of your customer or how it improves their situation, how it delivers a specific set of benefits and tells your ideal customer why they should buy your products or services.

Here are some examples of Value Proposition for clear and better understanding of Value Proposition :

Why is Marketing Strategy Important for a Business?

A marketing strategy is like a game plan for reaching prospective consumers and turning them into customers. The ultimate goal of a marketing strategy is to achieve and communicate a sustainable competitive advantage over other companies.

What are Channels in the Business World?

Channels are how a company communicates with its customers or how a company reaches out to its target customers. Your channels are your touch points, that play a crucial role in your customer experience.

So your channels actually serve several functions including raising awareness among customers about your company’s products and services, helping customers evaluate the company value proposition, and much more.

Team building is the process of creating a team that is cohesively working together towards a common goal.

The main purpose of team building is to create a strong team through better understanding and by forming bonds, as it can be very beneficial to business and organization.

A strong team can’t be built by hiring qualified employees, they need to be built through activities that are designed to bring all the employees together.

Here are 8 questions about which you should know while forming a team :

The Business model concept helps you to think about each aspect and then very rapidly you can compile everything together.

In key resources, the first thing is to think about your people, how you gonna achieve it, all by yourself or you gonna have a team of people supporting you, if so then what that team would look like.

Always go with the pricing model, what fits best for your business, and the products you sell. You should also know about your exit plan, who is likely to buy your business as pricing strategy also has a huge impact on it.

One of the common ways is looking at your competitors’ pricing and then settling your pricing.

There is a massive amount of capital out there for your business, there is absolutely no shortage of money out there. Just in the US, there are over 300,000 angel investors and 1.8 million in India.

Ways and types to raise funds for our business :

Having great business ideas and winning concepts is not enough if you don’t have proper investors & team members. However, presenting your idea in a way that investors connect with your idea & team is important.

Here Art of Pitching helps.
Pitching is simply the art of talking about your work, in front of the right people (investors). Pitching timings varies from 1 minute to 30 minutes (depends on event & organizers)

Before pitching you should have an attractive pitching deck (presentation) about what you are going to pitch. Use graphics, pie charts where needed, It makes a great impact.

Here is how you can master the art of pitching-

Before digging deep into finding investors, there are a set of questions about which one should be aware of:

● At what stage is my company at?
● What is my end game?
● Which types of investors will help me reach my goals?

While looking for investors one should :
● Ask family or friends for capital.
● Apply for a small business administration loan.
● Consider private investment.
● Try fundraising and co-funding platforms to find investors.

A niche market is the subset of the market, which revolves around the products and customers. The market niche defines how a particular product is featured in the market, how better it satisfies the marketing needs, who the real customer are, and how to reach them.

Why do Niches, create Riches?

When you try to do everything for everyone, you end up doing nothing at all for anyone, so always going narrow allows you to go fast, and allows you to focus. Knowing your customer is one of the most important things and should always be considered.

Know the exact problem you are solving for your clients or customers, if you don’t know what problems you are solving and for whom, then there is a chance you may end up in loss. Be an expert on what your customers need, and how to reduce the gap which is in between your products and your customers.

Before digging deep into finding investors, there are a set of questions about which one should be aware of:

● At what stage is my company at?
● What is my end game?
● Which types of investors will help me reach my goals?

While looking for investors one should :
● Ask family or friends for capital.
● Apply for a small business administration loan.
● Consider private investment.
● Try fundraising and co-funding platforms to find investors.

SWOT is one of the tools you can use for thinking about your business. It’s a common business method, for looking at aspects of your business.
Small businesses should look at their strategies every 4 to 6 weeks and as a small scalable startup, you should look at what you are doing frequently.

Example on how to put things into different categories to understand or to create a SWOT analysis.

Strengths: Character of a business which gives it advantages over its competitors.

● Employees care.
● Low competition.
● Unique customer is demographic.
● Business model holistic.
● Trust in employees.
● Not overwhelming – small, peaceful.

Weaknesses: Characteristics of a business that make it disadvantageous relative to competitors.

● Classes revenue/profit & loss.
● Gym revenue/profit & loss.
● Communication within the firm.
● The customer demographic is maybe less geographically mobile.
● Front desk lack of person present.
● Software program redundancy – requires further research.
● Employee appreciation.

Opportunity: Elements in a company’s external environment that allow it to formulate and implement strategies to increase profitability.

● Pricing appears lower than comparable: pricing to desired behaviours.
● Advertising effectiveness and building brand awareness.
● Measuring advertising ROI / Effectiveness.
● Complete the package: requires analysis.
● A financial analytic approach to decision making.

Threats: Elements in the external environment that could endanger the integrity and profitability of the business.
● Debt load.
● New entrants.
● Loss of key employees/backup.
● Lawsuits.
● Natural disaster.
● Additional capital expenses or expansion before the core model is solidly profitable and financial reserves built.

Entrepreneurs and start-ups should look at their strategies every 4 to 6 weeks but you shouldn’t change your strategies every 6 months, but you should revisit what you doing because as a start-up you are getting a lot of new data, and that could be used to improvise on trying different things.

Your SWOT analysis can be used to inform you about the things you have been doing in your business model.
Like working on your: Key partnerships, key activities, value proposition, key resources, channels, it can be used in multiple ways to organize the information.

In SWOT analysis what we do is, look at all the data points, then later we connect those points and segregate them based on high priority to low priority.

To learn more on how to build a team, and become a better Entrepreneur join us next Thursday, on our weekly Mentorship Program with our mentor David Wagstaff.

• What is a Workplace?

It is the space where all individuals in a company interact.

• What is Workspace Culture?

It is the environment that we work in.

• Why is it important?

Setting the right workspace culture lets people know what we expect from them. People ensure workplace culture before joining in. It can motivate people more than money can.

• How do you create a workspace culture virtually?

A workspace culture develops in the influence of the values that the company believes in. It is what the company stands for.

• • For example,

  • Eprenz believes in balance of purpose and profit.

  • Eprenz strives to make a meaningful, positive difference for our members and the world at large.

  • Epenz believes in responsible generosity and so on.

• How to have a positive workplace culture avoiding non performance?

Setting clear expectations with the members and interacting with them on a regular basis. We need to be tough sometimes but always clear and positive.

• What influences workplace culture?

Standards, core values and actions.  Everyone in a company impacts its workplace culture either working full-time or freelance.

Write down a list of values that you believe in. Interact with your team and abide by them. Remember, workplace culture is not a document, it is a way of life.

SWOT is one of the tools you can use for thinking about your business. It’s a common business method, for looking at aspects of your business.
Small businesses should look at their strategies every 4 to 6 weeks and as a small scalable startup, you should look at what you are doing frequently.

Example on how to put things into different categories to understand or to create a SWOT analysis.

Strengths: Character of a business which gives it advantages over its competitors.

● Employees care.
● Low competition.
● Unique customer is demographic.
● Business model holistic.
● Trust in employees.
● Not overwhelming – small, peaceful.

Weaknesses: Characteristics of a business that make it disadvantageous relative to competitors.

● Classes revenue/profit & loss.
● Gym revenue/profit & loss.
● Communication within the firm.
● The customer demographic is maybe less geographically mobile.
● Front desk lack of person present.
● Software program redundancy – requires further research.
● Employee appreciation.

Opportunity: Elements in a company’s external environment that allow it to formulate and implement strategies to increase profitability.

● Pricing appears lower than comparable: pricing to desired behaviours.
● Advertising effectiveness and building brand awareness.
● Measuring advertising ROI / Effectiveness.
● Complete the package: requires analysis.
● A financial analytic approach to decision making.

Threats: Elements in the external environment that could endanger the integrity and profitability of the business.
● Debt load.
● New entrants.
● Loss of key employees/backup.
● Lawsuits.
● Natural disaster.
● Additional capital expenses or expansion before the core model is solidly profitable and financial reserves built.

Entrepreneurs and start-ups should look at their strategies every 4 to 6 weeks but you shouldn’t change your strategies every 6 months, but you should revisit what you doing because as a start-up you are getting a lot of new data, and that could be used to improvise on trying different things.

Your SWOT analysis can be used to inform you about the things you have been doing in your business model.
Like working on your: Key partnerships, key activities, value proposition, key resources, channels, it can be used in multiple ways to organize the information.

In SWOT analysis what we do is, look at all the data points, then later we connect those points and segregate them based on high priority to low priority.

To learn more on how to build a team, and become a better Entrepreneur join us next Thursday, on our weekly Mentorship Program with our mentor David Wagstaff.

SWOT is one of the tools you can use for thinking about your business. It’s a common business method, for looking at aspects of your business.
Small businesses should look at their strategies every 4 to 6 weeks and as a small scalable startup, you should look at what you are doing frequently.

Example on how to put things into different categories to understand or to create a SWOT analysis.

Strengths: Character of a business which gives it advantages over its competitors.

● Employees care.
● Low competition.
● Unique customer is demographic.
● Business model holistic.
● Trust in employees.
● Not overwhelming – small, peaceful.

Weaknesses: Characteristics of a business that make it disadvantageous relative to competitors.

● Classes revenue/profit & loss.
● Gym revenue/profit & loss.
● Communication within the firm.
● The customer demographic is maybe less geographically mobile.
● Front desk lack of person present.
● Software program redundancy – requires further research.
● Employee appreciation.

Opportunity: Elements in a company’s external environment that allow it to formulate and implement strategies to increase profitability.

● Pricing appears lower than comparable: pricing to desired behaviours.
● Advertising effectiveness and building brand awareness.
● Measuring advertising ROI / Effectiveness.
● Complete the package: requires analysis.
● A financial analytic approach to decision making.

Threats: Elements in the external environment that could endanger the integrity and profitability of the business.
● Debt load.
● New entrants.
● Loss of key employees/backup.
● Lawsuits.
● Natural disaster.
● Additional capital expenses or expansion before the core model is solidly profitable and financial reserves built.

Entrepreneurs and start-ups should look at their strategies every 4 to 6 weeks but you shouldn’t change your strategies every 6 months, but you should revisit what you doing because as a start-up you are getting a lot of new data, and that could be used to improvise on trying different things.

Your SWOT analysis can be used to inform you about the things you have been doing in your business model.
Like working on your: Key partnerships, key activities, value proposition, key resources, channels, it can be used in multiple ways to organize the information.

In SWOT analysis what we do is, look at all the data points, then later we connect those points and segregate them based on high priority to low priority.

To learn more on how to build a team, and become a better Entrepreneur join us next Thursday, on our weekly Mentorship Program with our mentor David Wagstaff.

SWOT is one of the tools you can use for thinking about your business. It’s a common business method, for looking at aspects of your business.
Small businesses should look at their strategies every 4 to 6 weeks and as a small scalable startup, you should look at what you are doing frequently.

Example on how to put things into different categories to understand or to create a SWOT analysis.

Strengths: Character of a business which gives it advantages over its competitors.

● Employees care.
● Low competition.
● Unique customer is demographic.
● Business model holistic.
● Trust in employees.
● Not overwhelming – small, peaceful.

Weaknesses: Characteristics of a business that make it disadvantageous relative to competitors.

● Classes revenue/profit & loss.
● Gym revenue/profit & loss.
● Communication within the firm.
● The customer demographic is maybe less geographically mobile.
● Front desk lack of person present.
● Software program redundancy – requires further research.
● Employee appreciation.

Opportunity: Elements in a company’s external environment that allow it to formulate and implement strategies to increase profitability.

● Pricing appears lower than comparable: pricing to desired behaviours.
● Advertising effectiveness and building brand awareness.
● Measuring advertising ROI / Effectiveness.
● Complete the package: requires analysis.
● A financial analytic approach to decision making.

Threats: Elements in the external environment that could endanger the integrity and profitability of the business.
● Debt load.
● New entrants.
● Loss of key employees/backup.
● Lawsuits.
● Natural disaster.
● Additional capital expenses or expansion before the core model is solidly profitable and financial reserves built.

Entrepreneurs and start-ups should look at their strategies every 4 to 6 weeks but you shouldn’t change your strategies every 6 months, but you should revisit what you doing because as a start-up you are getting a lot of new data, and that could be used to improvise on trying different things.

Your SWOT analysis can be used to inform you about the things you have been doing in your business model.
Like working on your: Key partnerships, key activities, value proposition, key resources, channels, it can be used in multiple ways to organize the information.

In SWOT analysis what we do is, look at all the data points, then later we connect those points and segregate them based on high priority to low priority.

To learn more on how to build a team, and become a better Entrepreneur join us next Thursday, on our weekly Mentorship Program with our mentor David Wagstaff.