How to make your Business Stand out from Competitors

One of the most important aspects to make customers choose you, over a crowd of companies doing the same, is if they realize that your business understands exactly what they want.

How is the Human Brain wired?

The human brain has a limbic system and is involved in our behavioral and emotional responses. It is also called the lizard brain as only lizards are known to have it apart from humans.

Two things that the limbic system constantly tries to do, whether you are aware of it or not, are:

  • Thrive and survive – The brain is constantly looking for ways, in any situation, to stay alive and thrive.
  • Conserve calories – It makes the brain latch on to things and experiences that take as little effort as possible to comprehend.

The flywheel that includes the three steps of marketing and engagement- curiosity, commitment, enlightenment- revolves around the characteristics of human nature.

Why should customers choose you?

Let’s take a dive in to what exactly attracts customers and how you can highlight your product/service uniqueness to draw them in so they keep choosing you.

What attracts customers?

Customers choose you when they realize that your business understands them. It is important to look at the customers’ problems from their world, not as the seller sees it.

Researching your ideal customers and learning all about them must not be mechanical. Eprenz speaker Ash Roy, in his conversation with Seth Godin, highlights to empathize with customers, perceive their problems as they see and feel it, and communicate your products/service value that they seek or want, and in a way that they understand.

Craft an offer that solves those problems

Of course, products and services are important but to communicate its value to people needs good copywriting: the ideation, the structure and way you package that offer.

Thoughtful copywriting helps your customers solve a front-of-mind problem and make your offer pop!

Unlock a library on how to empathize with customers

Learn the art and science of empathizing with your customers, so you can stand out by communicating the value they want.

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