Founder and Social Sales Specialist
Transforming the Way Professionals Grow Their Business by Leveraging LinkedIn to Convert Content and Connections to Conversations. Virtual Instructor-Led Programs for Sales Teams that are Remote.
About Brynne Tillman
Learn Top LinkedIn and Social Selling Strategies :
The buyer’s journey has changed. Buyers are now researchers, explorers, self-educators and collaborative decision makers – and it’s significantly impacting the traditional sales process. The Know, Like and Trust mantra is now Attract, Teach and Engage. If you are not breaking through the noise, gaining access to stakeholders and positioning yourself as the thought leader and subject matter expert, your competition will.
Here are Core LinkedIn Strategies That You Can Use Now:
✔ Convert your LinkedIn profile from a resume to a resource. By providing insights and value rather than your mission, passion and years in business you position yourself as the subject matter expert and thought leader – not sales person!
✔ Receive targeted introductions from your clients and centers of influence. Before a meeting, bring a list of who they are connected to that you want to meet, and invite them do the same.
✔ Write and share content that gets your buyers thinking differently about their current situation in a way that gets them excited to talk with you.
Being well trained is important, but only if it’s driving revenue. It is vital that you have a complete playbook and message templates to leverage LinkedIn productively throughout the entire sales process including research, lead generation, appointment setting, nurturing, creating a consensus, closing, and referrals.
Then it is important to reinforce the right activities at the right time to maximize adoption and get measurable results.